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Tequila Regulatory Council

Established on May 17, 1994 as a non-profit organization, the Tequila Regulatory Council A.C. (TRC) is a civil organization that brings together the actors of the Agave Tequila Chain, such as: agave producers, Tequila producers, bottlers, distributors, marketers and government agencies.

The TRC’s policies and procedures are aimed at promoting balance within the Tequila agroindustry. With a comprehensive approach, all actors in the Productive Chain are treated with equity and equality, avoiding discrimination at all times.

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Our Objectives

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Inspect, analyze and certify compliance with the Official Mexican Standard for Tequila.

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Safeguard the Appellation of Origin of Tequila in Mexico and abroad.

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Guarantee the authenticity of Tequila to the consumer.

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Generate timely, trustworthy and useful information for the Agave-Tequila production chain.

One of our main roles is to safeguard the Appellation of Origin of Tequila, both nationally and internationally, to guarantee its authenticity to consumers. We also generate timely, truthful and useful information to the Agave-Tequila production chain, which contributes to the creation of a better industry.

To Achieve This, We Work Along With:

Tequila producers

Agave producers

Bottlers and traders

Government officials

The TRC is approved by the General Bureau of Standards of the Ministry of Economy and is accredited by the Mexican Accreditation Entity A.C. to perform its duties as an Inspection Unit, Testing Laboratory and Certification Body and Greenhouse Gas Certification and Verification Body (Approved by PROFEPA).

Philosophy

Our Vision

Establish ourselves nationally and internationally as the compliance evaluation body that guarantees fulfillment of the applicable regulations for the entire Agave Tequila value chain, safeguarding the Tequila Appellation of Origin. Position ourselves as the world’s reference center of knowledge as well as the main source of information and services for the entire production chain.

Our Mission

Guarantee to the consumer the authenticity of Tequila through an objective Compliance Assessment of all applicable norms, safeguarding the Appellation of Origin, both in Mexico and abroad. Create value added and trust in our associates, clients, collaborators, organizations, government agencies, and consumers. Provide timely and truthful information to all interested parties. Provide our services through qualified personnel who are technically competent for the development of their activities.

Values And Principles

Ethics, Honesty, Transparency, Impartiality, Responsibility, Respect, Leadership, Integrity, Credibility, Trust, Diversity, Equality, Loyalty and Continuous Improvement.

Accreditations And Approvals

Inspection Unit
Inspection Unit (Product) Type Accreditation Number
NOM-006-SCFI-2012 B UVNOM-002 y UVNMX-012
NMX-V-049-NORMEX-2004 B UVNOM-002 y UVNMX-012
NOM-142-SSA1/SCFI-2014, (Apartado 9) A UVNOM-002
Certification Body
Certification Body Accreditation Number
NOM-006-SCFI-2012 05/10
NMX-V-049-NORMEX-2004 05/10
Testing Laboratory
Laboratory Accreditation Number
Testing Laboratory A-0085-006/11
OCVGEI
OCVGEI Accreditation Number
ISO 14064-3:2019 GEI007/16
Greenhouse Gases ISO 14064-3:2006
Third party testing laboratory approved by the Federal Commission for the Protection against Sanitary Risks (COFEPRIS), under the Ministry of Health (SS). IN PROCESS.
Spanish Association For Standardization (AENOR) June 22, 1999, Acknowledged in the IQnet network with more than 25 member countries. Association for Standardization and Certification (ANCE) July 16, 1999, Private non-profit institution oriented to provide support in the field of product certification.

Our Commitments

Consejo Regulador de Tequila

Impartiality

The Tequila Regulatory Council (TRC) believes it is essential to perform its duties with impartiality and transparency so that the decisions made do not affect any of the sectors that comprise this agrobusiness.

Therefore, the policies and procedures established by the TRC to achieve its objectives must be documented, clear, precise and known by all those involved.

Ramón González Figueroa
General Manager

Quality Policy

The services provided by the TRC must be of the highest technical level, with an outstanding quality of service, based, above all, on honesty, confidentiality, impartiality, professional ethics and continuous improvement.

The TRC believes it is essential to perform its duties with impartiality and transparency so that the decisions made do not affect any of the sectors that comprise the production chain.

Therefore, the policies and procedures established by the TRC to achieve its objectives must be documented, clear, precise and known by all those involved.

TRC personnel must be fully aware of their duties and responsibilities and must be provided with the necessary training and material resources for the proper performance of their activities, the achievement of their objectives and compliance with current ISO standards 17020, 17025, 17065, 14065 and 17029, applicable to the organization.

Mtro. Ramón González Figueroa
General Director

Lic. Miguel Ángel Domínguez Morales
President

Investigacion consejo regulador de tequila

Pro-Integrity Policy

The Executive Secretariat of the Federal Government through the National Anticorruption Secretariat and the Government of the State of Jalisco, through the State Comptroller’s Office, created the Pro-Integrity program. The TRC obtained this distinction in 2023 for its personnel and its corresponding work areas that follow guidelines aimed at eradicating all forms of corrupt conduct.

TRC PRO-INTEGRITY POLICY

The Tequila Regulatory Council strictly prohibits bribery and corruption in all its forms, and therefore all its members are committed to establish, comply with and maintain Pro-Integrity procedures, in accordance with the provisions of the current integrity and anti-corruption legislation.

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ORGANIZATIONAL STRUCTURE

The Tequila Regulatory Council (TRC) is an organization that includes agave producers, Tequila producers and specialists in the field that are part of technical and administrative committees. These committees make decisions regarding production, trade and compliance inspection of the standards established to produce Tequila, aimed at safeguarding the quality, authenticity and prestige of this beverage both nationally and internationally.

Logo Consejo Regulador de Tequila
Board of Directors

PRESIDENT

Lic. Miguel Angel Domínguez Morales

Entrepreneur and philanthropist, Mr. Miguel Angel Domínguez has held various positions in leading companies and organizations. His 40-year legacy at Grupo Modelo and his contribution to the global growth of this corporation has earned him several awards and honors for his performance. In addition to being State Delegate of the Mexican Red Cross, he chaired the IJAS and actively participated in the Institute for Children’s Protection. He has received multiple honors for his altruistic work. As President of the TRC, he has promoted the growth of Tequila exports and sustainability in the production of blue agave.

First Vice President

Tequila Casa de los González, SA CV

Second Vice President

Valle de Amatitán, S.A. de C.V.

Treasurer

Tequila Cascahuín, S.A. de C.V.

Secretary

Mtro. Ramón González Figueroa
Consejo Regulador del Tequila, A.C.

Committees

Technical Inspection Committee

Chairman:

CASA CUERVO, S.A. DE C.V

Secretary:

Ing. Juan Carlos Ruíz Gómez

Certification Technical Committee

Chairman:

TEQUILA SAN MATIAS DE JALISCO, S.A. DE C.V.

Secretary:

Christian A. Apodaca Marquez

Standardization Committee

Chairman:

TEQUILA SAUZA, S. DE R.L. DE C.V.

Secretary:

Martín Muñoz Sánchez

External Affairs Committee

Chairman:

Ramón González Figueroa

Secretary:

Rodolfo Villarruel Franco

Finance Committee

Chairman:

TEQUILA CASCAHUIN, S.A.

Secretary:

Adalberto Alfaro Gutiérrez

Agronomy Technical Committee

Chairman:

C.P. Adalberto Alfaro Gutiérrez

VALLE DE AMATITAN, S.A. DE C.V.

Secretary:

Alexis Alvarez García

Honor, Justice and Impartiality Committee

Chairman:

DESTILADORA GONZALEZ GONZALEZ, S.A. DE C.V.

Secretary:

Ramón González Figueroa

Strategic Planning Committee

Chairman:

PERNOD RICARD MEXICO, S.A. DE C.V.

Secretary:

Rafael Gómez Aguayo

Joint Committee for the Defense of Tequila and Agave

Chairman:

CAMPARI MEXICO, S.A. DE C.V.

Secretary:

María Bertha Becerra Rios

Institutional Relations Committee

Chairman:

PRODUCTOS SELECTOS DE AGAVE, SPR DE R.L. DE C.V.

Secretary:

Ricardo Soto Manzanares

Committee for the Safety of the Agave-Tequila Production Chain

Chairman:

PROMOCION Y FOMENTO DEL AGAVE, S.A. DE C.V.

Secretary:

Adrián Acosta Ramírez

Comité de Asuntos Jurídicos

Presidente:
BROWN-FORMAN TEQUILA MEXICO, S.A. DE C.V.
Secretario:
Lic. Ricardo Soto Manzanares

Legal Affairs Committee

Chairman:

BROWN-FORMAN TEQUILA MEXICO, S.A. DE C.V.

Secretary:

Ricardo Soto Manzanares

Sustainability Committee

Chairman:

DIAGEO MEXICO COMERCIALIZADORA, S.A. DE C.V.

Secretary:

Carlos López de la Cruz

BRANDS AND ASSOCIATES
Browse tequila brands and production companies registered before the Tequila Regulatory Council.
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DEPARTMENTS

The Tequila Regulatory Council has four main pillars in its internal structure:
Unidad de Inspección Consejo Regulador de Tequila
Inspection Unit
Departamentos_OC
Certification Body
LABORATORY
OCVGEIWEB-SITE

OCVGEI
Accompanied and supported by the various complementary areas:
The activities of this area are as follows:

  • Monitoring: Together with the support of distributors and the Mexican Government Representatives, we monitor physical and online points of sale. We work to ensure that only products certified by the TRC are marketed as Tequila.
  • Tequila Appellation of Origin Registrations: We bolster recognition and legal protection, which allows us to report and take action against products that attempt to take undue advantage of the Tequila name.
  • Regulations: We collaborate with the Mexican Government to harmonize international standards with the Official Mexican Tequila Standard. In addition, we contribute to reducing or eliminating non-tariff barriers to Tequila in foreign markets.
  • Culture: We offer training programs on Tequila Culture, including courses on regulations, history, classification and tasting techniques.

Contact:

International Affairs Coordinator
International Affairs at TRC Headquarters
rvillarruel@crt.org.mx
The activities of this area are:

  • Provide legal representation for the TRC before private and public third parties, both within and outside jurisdictional or administrative proceedings.
  • Provide legal advice to TRC's member areas and to TRC's associates regarding the interpretation and application of the legal regulations applicable to Tequila.

Contact:

Ricardo Soto Manzanares
Legal Affairs Coordinator
Phone 3310021957
E-mail rsoto@crt.org.mx
The activities of this area are:

  • Coordinate the National Program for Ongoing Monitoring of Alcoholic Beverages, by monitoring the products marketed and advertised in various media, including digital media, to detect, inform and execute the appropriate actions on those alcoholic beverages that allegedly do not comply with the applicable regulations.
  • Follow up on Tequila brands and alcoholic beverages containing Tequila, linked to certified products.
  • Receive complaints (anonymous) that are forwarded to the corresponding authority for follow-up.
  • Promote and disseminate Tequila Culture, as part of our social responsibility and commitment, by means of multi-thematic Professionalization Courses aimed at diverse sectors, including the general public.

Contact:

María Bertha Becerra Ríos
Phone 3310021902
E-mail mbecerra@crt.org.mx
The activities of this area are:

  • Harmonize our organizational goals with the personal achievement and objectives of each of our collaborators.
  • Commit to our employees' professional growth, focusing on skill development and teamwork.
  • Our actions are based on honesty, professional ethics and a commitment to continuous improvement.

Contact us:

Laura Patricia Sepúlveda Iñiguez
Human Resources Officer.
Phone 3310021965
E-mail lsepulveda@crt.org.mx

Job opportunities:
bolsadetrabajo@crt.org.mx
The activities of this area are:

  • Making sure that our internal and external customers are satisfied with our services.

Contact:

Adalberto Alfaro Gutierrez
Phone 3310021914
E-mail aalfaro@crt.org.mx

Militza Markoff Rodríguez
Phone 3310021922
E-mail mmarkoff@crt.org.mx

Víctor García García
Phone 3310021909
E-mail vgarcia@crt.org.mx
The activities of this area are:

  • Perform risk analysis to detect and identify actual and potential threats in order to recommend the best operational actions and the right performance of the activities of the collaborators.
  • Coordination of the current internal civil protection program in force, certified and approved by the municipal Civil Protection and Fire Department of Zapopan, in the event of natural disasters and/or accidents at work.
  • Coordination of the activities of the Safety and Hygiene Committee, which through reports and evidence assist in the maintenance of the facilities.

Contact:

Adrián Acosta Ramírez
Phone 3310021988
E-mail aacosta@crt.org.mx
The activities of this area are:

  • Collaboration with Mexican customs and foreign trade authorities in the protection of Tequila and its Appellation of Origin.
  • Close relationship with customs agents to strengthen and facilitate Tequila exports.
  • The TCR is accredited by the National Customs Agency ANAM, as an observer in the 50 customs offices in the country.
  • The TCR is represented by the Customs Finished Product Assurance in the WCO's Private Sector Consultative Group, and in the WCO's Regional Private Sector Customs Group for the Americas and the Caribbean.
  • We generate information sheets on requirements and/or regulations of Tequila importing countries.
  • We work with ANAM to issue International Alerts in protection of Tequila’s Appellation of Origin.
  • Broadcasting of the program EL TEQUILA EN EL COMERCIO INTERNACIONAL (TEQUILA IN INTERNATIONAL TRADE) on TRC's YouTube channel.
Contact:

Octavio García Muciño
Phone 3310021907
E-mail ogarcia@crt.org.mx

Marina Alejandra Rodríguez Rodriguez
Phone 3310021952
E-mail mrodriguez@crt.org.mx
The activities of this area are:

  • Information updating and content creation for broadcasting channels.
  • Creation and dissemination of press releases.
  • Design of specific communication campaigns on topics of interest to the Tequila agroindustry.
  • Local, national and international media monitoring.
  • Interview management on topics related to TRC and the Tequila agroindustry.


Contact:

comunicacion@crt.org.mx

Fernanda Mejía Uribe
Phone 3310021925
E-mail fmejia@crt.org.mx

Román Rubio R.
Phone 3310021974
E-mail rrubio@crt.org.mx
The activities of this area are:

  • Verifying that the Quality Management System processes are completed in accordance with the established procedures and applicable regulations based on the ISO 17000 family standards as well as the ISO 9001 standard.
  • Manage external audits and perform internal audits.
  • Inspection implementation to all areas.
  • Confirm compliance with the provisions of manuals and procedures.
  • Follow up on findings detected during audits, inspections and/or evaluations.
  • Induction and training to personnel in topics related to Quality.
  • Promote a culture of quality and continuous improvement in the Organization, based on institutional values.
  • Establish, update and maintain controls and standardized procedures according to the applicable regulations and legislation.
  • If you require any procedure or document of the TRC quality management system, please complete the following form.

Contact:

Rafael Gómez Aguayo
Quality Systems Coordinator
Phone 3310021946
E-mail rgomez@crt.org.mx

Andrea Mendoza Rivera
Quality Systems Supervisor
Phone 3310021942
E-mail amendoza@crt.org.mx
The activities of this area are:

  • Create momentum based on the needs of the Tequila Blue Agave (Agave tequilana Weber) producers and the Tequila Agroindustry.
  • Creation of a permanent support structure for the Agave Tequila Production Chain.
  • Knowledge generation, infrastructure of specialized services for analytical diagnostics and IT systems, guaranteeing the authenticity of the products.
  • Strengthen the blue agave tequila species.
  • Professionalization of agricultural and industrial processes.
  • Guarantee the sustainable development of the Agave Tequila Production Chain. Balance among 3 factors: economic development, social responsibility and environmental responsibility.

Contact:

Guillermo Briceño Felix Phone 3310021994
E-mail gbriceno@crt.org.mx
The activities of this area are:

  • Guarantee operational excellence through innovative and secure technological solutions, by supporting inspection, analysis and certification of Tequila.
  • Enable data and process management, ensuring the integrity, availability and confidentiality of information.
  • Equipment and technological infrastructure maintenance and repair.
  • Support users in hardware and software problems.
  • Network and communications management, guaranteeing connectivity and optimal performance.
  • Design and development of customized information systems for management and monitoring of tequila.
  • Upgrade and continuous improvement of existing applications.
  • Systems integration for the optimization of internal and external processes.

Contact:

Juan Francisco Alvarado Casas
Phone 3310021929
E-mail jalvarado@crt.org.mx
We are a Civil Association consisting of a network of tourism service providers affiliated to the TT Distinctive, which distinguishes companies that offer services of the highest quality and guarantee satisfaction. We are located at the Agave Landscape that surrounds the Tequila Volcano which was declared World Cultural Heritage Site by UNESCO.

https://www.rutadeltequila.mx

Contact:

inforutatequila@crt.org.mx

Melina Pelayo Rios
Phone 3310021921
E-mail mpelayo@crt.org.mx

Michelle Marroquín Montaño
Phone 3310021960
E-mail mmarroquin@crt.org.mx
The activities of this area are:

  • Coordinate research, practices and sustainable projects of the Agave Tequila Production Chain, to achieve the commitments established in the Sustainability Strategy presented in 2016. The goals for the year 2030 are to reduce the direct carbon footprint, increase renewable energy consumption, increase renewable electricity consumption, decrease water consumption and increase the percentage of treated water.
  • Lead the Agave Tequila Production Chain towards the decarbonization of the industry as well as the efficient use of water and the implementation of sustainable agricultural practices. By 2027, achieve zero deforestation in all Tequila production through the ARA certification label, make waste treatment more efficient, strengthen social programs and contribute to the economic development of the territory of the Tequila Appellation of Origin.

Contact:

Carlos Fernando López de la Cruz
GHG Analyst and Lead Verifier
Phone 3310021923
E-mail clopez@crt.org.mx
The activities of this area are:

  • This department has the objective of establishing guidelines for providing in a timely manner the requirements of products and/or services for the good performance of TRC's activities by always safeguarding the agency's resources and satisfying user's needs.

Contact:

Juan Pablo Martínez Montaño
Phone 3731010513
Phone 3310021913
E-mail jpmartinez@crt.org.mx
We are an accredited Certification Body for the Verification of Greenhouse Gas Emissions (OCVGEI), based on ISO 14065:2020, ISO 17029:2019 and ISO 14064-3:2019 standards, which allows us to offer our GHG inventory verification services for mandatory compliance or voluntary verifications in several programs in Mexico and other countries.

Since 2017, TRC's OCVGEI is approved by the Federal Attorney's Office for Environmental Protection (PROFEPA) to perform verifications of GHG inventories reported in the Annual Operation Card under the National Emissions Registry (RENE) and SEMARNAT's Emissions Trading System in the Energy, Industrial, Transportation, Waste, and Trade and Services sectors. To guarantee that the verified GHG information is true and fair, the TRC's OCVGEI adheres to the principles of impartiality, evidence-based approach, fair presentation, documentation and conservative attitude.

Contact:

E-mail gei@crt.org.mx

Juan Ruiz
Phone 3310021920
E-mail jruiz@crt.org.mx

Carlos López
Phone 3310021923
E-mail clopez@crt.org.mx
The activities of this area are:
  • Drive key decisions related to the institution, such as growth, dissemination, monitoring staff's daily performance fostering an optimal work environment, ensuring efficiency and quality for all participants of the Agave Tequila Chain related to the TRC.
  • Manage key stakeholders such as associates, customers, governments and other regulatory agencies, through agreements in favor of our agribusiness.
  • Develop strategic guidelines to maintain success in the conformity assessment for regulations applicable to Mexico's first Appellation of Origin: Tequila.

Contact:

Lic. Ramón González Figueroa.
Phone 3310021901
E-mail rgonzalez@crt.org.mx

PUBLICATIONS

Manual del Técnico Tequilero

Tequila Technician’s Manual

Download

Agave Tequila, a successful partnership

Download
Estrategia de Sostenibilidad y la Vulnerabilidad de la Denominación de Origen Tequila ante el cambio climático

Sustainability Strategy and the Vulnerability of the Tequila Appellation of Origin to Climate Change

Download
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