Tequila Worldwide

Tequila, the iconic Mexican spirit, is renowned worldwide for its versatility and sophistication, captivating palates across the globe. Tequila expansion has been a driving force behind the growth and consolidation of the industry. The Tequila Regulatory Council (TRC) plays a crucial role in promoting and protecting Tequila worldwide.

There are four main challenges to overcome for the Tequila Appellation of Origin at the international level, related to unfair competition:

The CRT undertakes various initiatives to promote and protect Tequila globally, including:

- Participating in international trade fairs and events.
- Conducting trade missions to key markets.
- Promoting Tequila culture and heritage.
- Protecting the Tequila Appellation of Origin (DOT).

Imitations and comparisons that deceive the consumer.

Product counterfeiting and adulteration

Illegal use of the Appellation of Origin.

Imports of agave distillates such as Tequila.

We are

important part of

Tequila’s line of defense

worldwide

Collaboration agreements with the Mexican Tax Authorities (SAT)
20 customs offices authorized for exports.
Accredited as an observer in all 50 customs offices.
Customs training
Customs protection strategies
QR Security Code
Development of ValidAPP
Certificate of Authenticity for Tequila Exports

INTERNATIONAL COOPERATION AGREEMENTS

Scotch Whisky Association

Bureau Interprofessionel of Cognac

Interprofessional Committee of Champagne Wine

Dominican Association of Rum Producers

Consorzio Prosecco

DOCa Rioja Control Board

Ribera del Duero Control Board

Regulatory Council of the Pisco Appellation of Origin

Regulatory Council Brandy de Jerez

Spanish Federation of Spirits (FEBE)

Brazilian Cachaça Institute

Ka’a He’ê – Stevia Sector Committee for the Investment and Exports Network (REDIEX)

World Customs Organization

Madrid Public Health Laboratory

INTERPOL

EUROPOL